Scaling B2B in unconventional ways.

We're all about the #Extraordinary (read that as EXTRA-ordinary). 

And while there's an endless list of tactics for us entrepreneurs, marketers, and strategists...the painful truth is that most things don't work.

We hate that.  We hate the thought of pouring time, energy, and money into something that doesn't work.  If it's a pilot or test, sure, things don't work all the time. But guess what? We cut that activity right away. Because the thought of doing something that doesn't work, month over month, year over year drives us crazy.

That's not extraordinary, that's mediocre.  That's a waste of the time and resources we have. And that is exactly what most business owners do.

That's what most do, but not all of them.  There are those who have a great thing and are ready to hit the next level.  Those who have the potential and drive, knowing with higher-sales, with the right team members, with the intel they need anything is possible.

And so as a growth agency we help those who are not willing to settle.  Those who won't force us to do things because they feel good or for political reasons.  Those who will do what it takes to make it happen.

We're a sharp group of strategists and creatives who focus on setting crystal-clear goals, working action-based tactics, and seeking objective truths.

Because things either work or they don't work.  They're worth the time and budget or they're not. You're moving closer to your goal or not.

While the scientific method may have originated in the 17th century - it seems very few people apply it to business today.

Progress is only made, and therefore growth only comes out of setting a clear goal, understanding the problem at hand, developing a hypothesis grounded in research and experience, and... then... testing... it.  Yes, putting it out there for people to see, to judge, to give feedback on.

Did it work?  Were there amazing surprises or unintended consequences? What did we learn?  What do we do now?

Objective data and insight will give us clear answers.

Because to win today, you need to be nimble and proactive, you need to take action, and you must make iterative improvements in real-time.

Maybe you're reading this and thinking, "Finally, someone who thinks the way I think!"  And while you may not be standing and clapping as you read this, you're certainly intrigued.

And it makes sense because you know that others are doing this. 

Other business owners are focused on speed, testing, learning, and progress over perfection.

Others are not allowing their perfectionism or insecurities to slow them down.

Others know that it's not about getting everything right, the first time or every time, it's about running with something and building momentum and progress.

Because ultimately, if you keep moving slow, chasing perfection, and trying to get everything right all the time it will keep you and your business in a loop where you continue to stand still, falling behind as others pass you by.